A Sleek Fashion Backpack with Daily Functionality Built-in

Luxury without the luxurious price tag. It’s a carry dream for many, but often remains out of reach. That is, until ISM stepped onto the scene with a simple question. Do luxurious quality and affordability have to be mutually exclusive? Turns out, they don’t. The San Francisco brand set their sights on achieving both, and have excelled with the Classic Backpack.

Inspired by necessity, honed by desire

ISM founder Justin Kwong wanted a bag that could reliably carry everything he needed to work from home, in the office or on the move. A bag that could securely hold his tech, while avoiding the clutter of countless unused pockets. A bag that exuded style and quality without breaking the bank to achieve it. Lightweight but robust. Fashion-friendly and functional.

So he got down to designing just such a bag. First he interviewed numerous creatives to discover what they valued in an EDC bag. Then he combined these insights with input from industry experts and inspiration from his top designers to create his ideal everyday backpack.

Striving for higher standards

Many iterations later, the honed design was ready for production. However, the first production run fell short of Justin’s high standards in stitching quality, so he sought a new production partner. And he found one – a factory that makes bags for some of the biggest brands in luxury carry, from Tumi to Armani.

The backpacks are handcrafted using water-resistant full-grain leather, water-resistant nylon and polyester twill lining. Premium YKK zippers and hardware provide smooth, easy access on the go, with a weatherproof YKK zipper on the dedicated padded laptop compartment to protect your tech from the elements.

The main compartment features a choice of zipped and slip pockets for simple, straightforward organization of smaller items. Additionally, an exterior pocket on the front keeps essentials secure but within easy reach as needed. The backpack even features a discreet side flap to charge electronics on the go. And with quality EVA foam padding in the straps and back support, you’ll carry comfortably throughout the day.

ISM backpacks offer the premium look and feel of luxurious pieces because they’re made to those exacting standards. But without the high markups that luxury brands add on top. And ISM stand behind that quality, backing their bags with a lifetime warranty. Plus each bag comes with a 30-day trial for added peace of mind. Win-win!

Keeping carry classy

It’s not just the quality that makes the ISM Classic Backpack stand out. The clean silhouette and subtle branding ensures this bag looks classy wherever you take it. Professional in work settings, chic on your travels, and understated for more casual environments.

Refined in its functional minimalism, this practical pack adapts to changing daily needs and settings in luxurious style.

Enjoy 10% off!

The ISM Classic Backpack already offers great value for money with a regular price tag of US$215. But you can enjoy its luxurious functionality for even less, with a 10% discount for Carryology readers. Simply use the discount code carryology10 at checkout. Top-notch!