Incase Opens New Store in Seoul, South Korea

Incase have just opened an interesting store in Seoul, Korea. It’s the first of a kind in Asia and is located in Apgujeong, Gangnam with a total retail area of approximately 120 square meters – not huge, but not small either.

The store’s design has a strong focus on functionality and flexibility to be able to showcase Incase’s wide range of bags and accessories or to convert into a space for cultural programming and workshops as an extension of Incase’s commitment to lifestyle and culture. One could easily imagine Apple-influenced events happening – genius nights on how best to use technology with Incase products. But I’d like to think there’d be more music and art exhibitions happening in there, kinda like a cultural hub in Seoul – fits in with recent activations from Incase.

It’s a nice-looking store nonetheless and we will probably be seeing more of these pop up if this one proves successful.