3 Questions :: Timbuk2

What key insights drive your product direction?

User research is our #1. It is critical that we anticipate how Timbuk2 products can seamlessly fit into our customers’ lives. We’re constantly observing how people use their bags, and talking to them about their bags and commutes. We believe in building products that answer the specific concerns of our customers—a diverse group that includes bike commuters, serious cyclists, frequent flyers, students and more. This allows us to be very specific about the materials, features, fit and look of every Timbuk2 design.

What key challenges do you face with your product?

As the original messenger bag company, our roots are inextricably tied to the messenger bag. Now celebrating our 25th anniversary, we’ve branched out into many other categories, and our challenge today is staying true to those roots while expanding our lifestyle and travel offerings. We love messenger bags and will never abandon them, but our objective is to be known as more than a messenger bag company and more of a lifestyle brand.

Which carry product are you the most proud of?

I tend to be most excited about our newest bags. Right now, I’m very happy with the Especial Raider Backpack. It was a fun project we worked on with San Francisco’s Mission Cycling Club. The design was very specific in regard to the intended user and occasion, but upon its release, we realized that it was a great crossover piece with mass appeal and a lot of potential uses. It is an attractive smaller pack that keeps your belongings tidy and organized.

I also have a few new ones in the works that I’m very excited about, but those are top secret!

*The team photo: from left to right, Greg Bass (Director of Product and Design), Kacie Vitucci (Principal Designer) and Bopanna Ulliyada (Senior Designer) *and yes, Kacie is superimposed, haha!